Video is one of the fastest ways to build trust, explain what you do, and move prospects to action. VantagePoint Marketing Group partners with Perkins Media Group to deliver full-service, professional video production for businesses—supported by a clear marketing strategy so your video is not just “nice,” but useful across your website, search, social media, and paid ads.

Perkins Media Group is a Minnesota-based, full-service video production team with both studio and on-location capabilities, handling projects from concept through final edit. (That means you get a true production partner—not a one-person camera crew with a hard drive.)

What we produce

We help you choose the right format for your goals, audience, and budget—then build a production plan that supports how you will actually use the content.

Brand story & promotional videos for homepages, landing pages, and sales outreach
Customer testimonials & case studies to increase conversions and credibility
Product demos (B2B or B2C) to shorten your sales cycle
Training, onboarding & educational videos for internal teams and client education
Recruitment & HR videos to attract better-fit candidates
Executive profiles and leadership/CEO messaging
Conference and event coverage plus highlight reels
Social media clips & ad creative designed to be repurposed
Livestreaming and multi-platform broadcast support
Drone videography (when appropriate for the project)

How our partnership works

You get a coordinated team: VantagePoint focuses on messaging, positioning, and deployment strategy; Perkins Media Group focuses on professional production and post-production. Their team supports corporate and small business video needs and offers a structured process from creative development through production and final delivery.

Discovery & goals: what the video must accomplish (leads, recruiting, awareness, education, etc.).
Creative brief: key message, CTA, audience, tone, and where the video will live.
Pre-production: scripting/interview questions, shot list, schedule, and location planning.
Production day: filming on-site or in-studio with a professional crew.
Editing & review: pacing, music, graphics, captions, and versions for multiple channels.
Launch & repurpose: embed on key pages, publish on social, and build cut-downs for ads.

What’s included (typical deliverables can vary)

One primary “hero” video (often 60–120 seconds)
Short-form cut-downs for social and ads (6–30 seconds)
Captioned versions (recommended for accessibility and silent autoplay)
Thumbnails and basic metadata guidance (title, description, tags)

Why professional production matters

Professional video improves clarity, sound quality, lighting, and pacing—details that directly impact watch time, trust, and conversions. It also gives you a content asset you can reuse repeatedly across campaigns, not a one-time post that disappears in a feed.

Frequently asked questions

How long does a business video project take?

Most projects follow a simple timeline: planning and scheduling, a filming day (or two), then editing and revisions. The exact schedule depends on the scope and how many deliverables you need.

Do you film on-location at our business?

Yes. Perkins Media Group offers mobile, on-location production capabilities, which is often ideal for service businesses, job sites, and team-based footage.

Can we use the videos for paid ads and social media?

Absolutely. We typically recommend building short versions specifically for social and advertising, so you are not forcing one long video to do every job.

What should we do to prepare before filming?

We’ll provide a checklist, but the basics include: choosing spokespersons, prepping the space, aligning wardrobe/branding, and confirming the message and call-to-action.

Do you offer livestreaming or drone video?

Yes—when it supports the project goals. Perkins Media Group offers livestreaming/social media content and drone videography as part of their service mix.

Ready to plan your video?

If you want video content that looks professional and supports your marketing goals, we can help. Contact VantagePoint Marketing Group to discuss what you need, and we’ll coordinate the production plan with Perkins Media Group.

Next step: Contact us or Call us at 612.444.2211.

Published April 2026