BAREFOOT
CONSTRUCTION

Web Design & Marketing

Logo Design + Brand Development

Website Design + Hosting

Branded Marketing Materials

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With over 35 years of experience, the team at Barefoot Construction has been crafting more than just decks – we’ve been building extensions of your Minnesota home, your happy place, your barefoot haven. We’re not your average deck builders; we’re storytellers, sun-chasers, and refined craftsmen, transforming your vision into a space that sparks joy, fuels memories, and leaves you feeling barefoot on a bed of clouds.

CHALLENGE ⟶

Barefoot Construction needed to differentiate itself in a competitive market by clearly communicating its unique approach to deck building and enhancing its brand identity.

SOLUTION ⟶

The company undertook a comprehensive rebranding initiative that included a logo rework, brand development, and the creation of a new website and branded marketing materials to reflect its craftsmanship and commitment to customer joy.

RESULTS

The revitalized brand effectively conveys Barefoot Construction’s storytelling ethos and dedication to creating personalized outdoor spaces, attracting customers who seek more than just a deck but a true extension of their home.

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Logo Design +
Brand Development

The Web Design & Marketing efforts for Barefoot Construction centered on creating a logo and brand identity that captured the company’s unique essence as more than just deck builders. By redesigning the logo to reflect their storytelling and craftsmanship ethos, the brand now conveys joy and a deep connection to nature. This cohesive branding strategy, combined with thoughtful web design, enhances customer recognition and communicates their dedication to crafting personalized outdoor havens. The result positions Barefoot Construction as a leader in transforming spaces into cherished memories. memories.

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