JACQUELINE
MCGREEVEY

Digital Content & SEO Strategy Manager

Jacqueline McGreevey is the Digital Content & SEO Strategy Manager at VantagePoint Marketing in Anoka, Minnesota. She develops and manages search, content, and local visibility strategies designed to help businesses become easier to find and understand online.

Her work includes search engine optimization, content strategy, Google Business Profile optimization, local SEO, Answer Engine Optimization, Generative Engine Optimization, schema strategy, search performance analysis, and emerging AI search practices.

Jacqueline works closely with VantagePoint clients, business owners, designers, developers, and marketing team members to connect business expertise with practical digital strategies.

Creating Content for Search Engines, AI, and People

Jacqueline’s approach to SEO begins with a simple principle: content should be genuinely useful to the person searching for it.

Keyword research and optimization remain important, but effective content must also answer real questions, demonstrate business expertise, provide context, and help readers make informed decisions.

Her content strategies commonly incorporate:

• Clear answers to common customer questions
• Search intent and keyword research
• Business owner and subject-matter expert insights
• Local and industry-specific information
• Internal linking between related services and topics
• Credible supporting resources
• FAQs when they add meaningful information
• Schema markup and structured content
• Original images, reviews, projects, and business examples
• Ongoing improvements based on search performance

This approach helps create content that can serve traditional search engines while also providing clear information for AI search platforms, voice search, and answer engines.

Local SEO and Google Business Profile Strategy

Local search is an important part of Jacqueline’s work with VantagePoint clients.

She evaluates how websites, Google Business Profiles, reviews, service information, location signals, photos, posts, and website content work together to help search platforms understand a business.

Her work includes reviewing and optimizing:

• Google Business Profile categories and services
• Business descriptions
• Service areas
• Local website content
• City and service-area pages
• Reviews and review responses
• GBP posts
• Images and video
• Local keyword opportunities
• Website and GBP performance data

Rather than treating a Google Business Profile as a separate marketing channel, Jacqueline looks at how it supports the company’s overall search presence.

Search Performance and Ongoing Strategy

SEO is not a one-time project.

Jacqueline uses performance data to identify what is working, where visibility is changing, and where additional opportunities may exist.

Her work includes reviewing Google Search Console data, search queries, page performance, indexing issues, Google Business Profile activity, content performance, and changing search behavior.

These findings help guide future website improvements, content calendars, service-page strategies, local SEO efforts, and optimization priorities.

Working With Business Owners and Subject-Matter Experts

VantagePoint works with businesses across many industries, and Jacqueline believes specialized content should reflect the knowledge of people who actually work within those industries.

She collaborates with business owners and experienced team members to incorporate their first-hand knowledge into website and blog content.

That expertise may include:

• Questions customers frequently ask
• Common misconceptions
• Project challenges
• Products and materials used in the field
• Seasonal considerations
• Local conditions
• Mistakes customers should avoid
• Service recommendations
• Lessons learned through years of experience

Jacqueline combines those insights with SEO research, content organization, and digital marketing strategy.

This approach allows VantagePoint to create content that represents the client’s actual expertise rather than relying solely on generic information.

More Than 25 Years of Leadership Experience

Before entering digital marketing, Jacqueline spent more than 25 years as a registered nurse, including many years in management and senior leadership roles.

Her healthcare career required strong communication, research, documentation, education, organization, leadership, and attention to detail.

Those skills continue to influence her approach to digital marketing today, particularly when analyzing information, developing processes, communicating complex subjects clearly, and managing detailed content strategies.

Joining VantagePoint Marketing

Jacqueline’s transition into digital marketing began in 2018 when her daughter, Rocky Borchardt, invited her to help define and support VantagePoint Marketing’s evolving business needs.

What initially began as a short-term commitment developed into a new career.

Since then, Jacqueline’s role has continued to evolve alongside major changes in search—from traditional keyword-focused SEO to local search, structured data, answer-focused optimization, and today’s growing AI search environment.

She continues to focus on improving how VantagePoint and its clients communicate their expertise online.

About Jacqueline

Jacqueline is a lifelong Minnesotan who enjoys reading, learning, the arts, and spending time with her children and grandchildren.

She also continues to expand her knowledge of SEO, digital marketing, content strategy, and emerging search technologies as part of her work at VantagePoint Marketing.

Articles and Insights by Jacqueline

Jacqueline writes and contributes to VantagePoint Marketing resources covering subjects including SEO, local search, Google Business Profiles, content strategy, website optimization, AEO, GEO, and AI search visibility.

View Articles by Jacqueline

Work With VantagePoint Marketing

VantagePoint Marketing helps businesses strengthen their online presence through website design, search engine optimization, content strategy, Google Business Profile management, digital advertising, social media, branding, video, and related digital marketing services.

If you would like to improve your website, search visibility, local presence, or digital marketing strategy, contact the VantagePoint team.

Contact VantagePoint Marketing