You may not be ready for Christmas music and holiday decorations, but that shouldn’t apply to your marketing. If you don’t have a holiday marketing strategy, this could be your last chance before things get busy and you run out of time for marketing. Whether you’re building a massive holiday campaign or something small, these […]
The best way to connect with your customers is to have a clear understanding of who they are. What challenges do they face? What are their goals and desires? How do they see themselves? Being able to answer these questions with more than a vague idea is extremely helpful in business. Know your audience to […]
“Everyone can lead because everyone can serve.” – James Strock Leadership is one of the most important aspects of a business. Without leadership, things don’t get done. Leadership isn’t a title, people with authority aren’t necessarily real leaders, and there are real leaders who don’t have authority. All it takes is someone willing to step […]
When you’re running a business, it’s frustrating when you can’t find the one thing you’re looking for. Organization is important for a business to be able to grow. In order to grow, you need to continually make improvements. In order to focus on improvements, you can’t waste time trying to find things, so it’s time […]
World Mental Health Day was October 10th, and we shared this post on Facebook. Knowing how important mental health is, we wanted to go even deeper on the subject and provide more resources to help you keep your sanity while running a business. Managing Mental Health as a Small Business Owner Running a small business […]
“Even the most competent of leaders can be overwhelmed if they try to tackle multiple problems, or a number of tasks simultaneously. The team will likely fail at each of those tasks. Instead, leaders must determine the highest priority task – and execute.” – Leif Babin, “Extreme Ownership” How to Prioritize Your Business Goals for […]
Customer Service: The Heart of Effective Marketing Marketing tells consumers why they should choose your business over competitors. It involves more than ads or social media campaigns. Customer service, customer experience, and follow-up care also play vital roles. Together, these elements help customers decide where to spend their money. Good marketing attracts customers, but good […]
Creating Meaningful Content Through Effective Content Formats “Content” is a term often used but not always understood. At its core, content communicates information, but it’s much more than that. Effective content is fresh, relevant, readable, and useful, presented in a clear and engaging way. It begins with an idea, phrase, or outline that evolves into […]
Blogging is one of the easiest ways to improve your marketing efforts. Your website ranks higher on Google, you have more content to promote on social media, and your potential customers get a better understanding of your business. Starting a blog: It may seem intimidating at first, but once you make a plan and get […]
Press Release FOR IMMEDIATE RELEASE VantagePoint Marketing, LLC Receives 2019 Best Website Designer of Anoka Award Anoka Award Program Honors the Achievement ANOKA August 28, 2019 — VantagePoint Marketing Wins 2019 Best Website Designer of Anoka Award The Anoka Award Program selected VantagePoint Marketing, LLC for the 2019 Best of Anoka Award in the Website […]
Pay-per-click advertising has become a dominant marketing strategy thanks to the interactive nature of the internet. Compare it to putting up a billboard for a month, showing it to people who may or may not be part of your target audience, and paying for it, whether you get results or not. When you create a […]
In a perfect world, everyone who wants your product or service would beat a path to your door, because they know your product or service is better than anyone else’s. Unfortunately, we don’t live in that world, so we all need to use marketing to let people know about our products/services and how they can […]
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