Entries by Jacqueline McGreevey

Why Your Google Business Profile Needs SEO Too

/in /by

Why does your Google Business Profile need SEO? Google Business Profile SEO helps your business appear for more relevant local searches in Google Search and Maps. A complete, accurate, and active profile helps Google understand what your business does, where it serves, and why customers trust it. Your profile should work with your website, reviews, […]

Is Your Website Ready for Google AI Overviews?

/in /by

How do you know if your website is ready for Google AI Overviews? A website is ready for Google AI Overviews when it has clear service pages, helpful answers, strong SEO structure, accurate business details, and trustworthy content. Google’s AI features rely on content that search systems can crawl, understand, and summarize. Local businesses should […]

How Small Businesses Can Show Up in AI Search

/in /by

How can small businesses show up in AI search? AI Search Visibility improves when a small business has a clear website, a complete Google Business Profile, helpful content, and strong trust signals. Google and AI tools look for clear service pages, consistent business details, reviews, structured data, and easy navigation. A business that explains who […]

Your GBP Should Not Go Quiet This Summer

/in /by

Summary: GBP Summer Updates help small businesses stay visible, active, and trustworthy during peak seasonal buying behavior. Fresh photos, Google Business Profile posts, review replies, updated services, and seasonal business information can all influence how customers view your business. When your GBP stays active, it can support local search visibility and help customers choose you […]

Free Website Review & Online Presence Check

/in /by

A Free Website Review helps small businesses understand what is working online and what may be holding them back. When VantagePoint Marketing works with businesses like The Mad Hatter  and G-Will Liquors , we look at more than design. Your website, SEO, Google Business Profile, content, reviews, social media, and local search signals all affect visibility. […]

Summer Marketing Checklist for Small Businesses

/in /by

Summary: A Summer Marketing Checklist helps small businesses prepare before peak summer buying behavior begins. Website updates, Google Business Profile posts, reviews, email campaigns, social media, ads, and SEO refreshes can all improve visibility and lead generation. When businesses prepare early, they can capture more seasonal traffic, stronger local searches, and better customer action. FAQs […]

Zero-Click Era Strategies & Search Engine Marketing Updates

/in /by

Summary: Zero-Click Era Strategies help small businesses stay visible when users find answers directly on Google, maps, snippets, AI summaries, and business profiles. Instead of only chasing website clicks, businesses now need stronger search visibility, clearer content, optimized profiles, schema markup, and brand consistency. For companies in Anoka, MN and nearby communities, this shift creates […]

Supercharge AI-Powered Ad Campaigns and Avoid Common Pitfalls

/in /by

Published May 2026 by Author Jacqueline McGreevey Summary: AI-Powered Ad Campaigns can help small businesses improve targeting, adjust bids, test creative, and use budgets more efficiently. However, AI works best when guided by strong strategy, accurate tracking, clear goals, and human review. For businesses in Anoka, MN and the surrounding areas, the right balance of […]

B2B Marketing Strategies That Drive Better Leads

/in , /by

Summary: B2B Marketing Strategies help small businesses attract better leads by combining clear messaging, strong website content, SEO, paid ads, social media, and consistent follow-up. Instead of chasing every possible prospect, businesses can focus on qualified buyers, decision-makers, and companies that need their services. A strong B2B strategy builds trust before the sales conversation begins. […]

What’s The Fastest Way To Clarify Your Business Online?

/in /by

The fastest way is to align your Google Business Profile with Schema Markup for Local SEO on your website. This pairing reduces confusion for search engines and AI systems. It also improves how your services, location, and trust signals display in search. GBP tells Google what you do and where you serve. Schema confirms the […]

Video Marketing That Drives Real Results

/in , /by

Video is one of the fastest ways to build trust, explain what you do, and move prospects to action. VantagePoint Marketing Group partners with Perkins Media Group to deliver full-service, professional video production for businesses—supported by a clear marketing strategy so your video is not just “nice,” but useful across your website, search, social media, […]